On 10 April, Flipkart announced a new funding round and the acquisition of eBay India. Let us look at this development through the filter of something previously discussed in this column: the winner-takes-all nature of e-commerce.
Since there is little differentiation between e-commerce firms, price becomes the sole differentiator. The company with most money to burn wins, while others sell out, usually to the winner. This may be simplistic, but it captures the essence of how e-commerce has played out globally.
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